Meuse Magazine Feature and Interview

San Marco Magazine Feature October 2012

Yoanna HOUSE T.V. Presenter and Fashion Model , America's Next Top Model 

SINCE YOANNA’S BIG WIN ON AMERICAS TOP MODEL (SEASON 2), SHE HAS BEEN INVITED TO HOST FOR THE STYLE NETWORK, TEEN NICK, CELEB TV, SONY , VARIOUS FASHION REPORTING, AND SHE WAS THE SPOKESPERSON FOR THE LAUNCH OF THE CW NETWORK.  Yoanna has now modeled internationally for Sephora, Levi’s, Macy’s , and participated in fashion weeks worldwide. Her look has evolved from daring and edgy to a soft womanly look.“I believe my son, now 3,” says Yoanna, “had a lot to do with this career move. I’m now described as natural, healthy, soft and approachable.” When asked what nationality she represents she responds “I was born and raised right here in Jacksonville. My mother is Mexican and Father Canadian, making me 100% American.Yoanna credits her success to perseverance, motivation, and being able to listen to advice and apply it to her work. “I am an eternal student of the industry,” Says Yoanna. “I strive to be the most professional in every aspect of the job. The best thing to do in this industry is keep your cool and be helpful.”Yoanna wanted to support local San Marco Square businesses by modeling for the Fall issue, showcasing vintage fashions from The Snob. The owner, Rula Carr, and Yoanna have been friends for a very long time. She helped Yoanna define a keen sense of fashion when she was a young teen. “Rula gave me great insight into designers,” says Yoanna. “She has something very special in The Snob. I really love supporting strong entrepreneurial women!”Some of Yoanna’s other local favorites are Bistro Aix, Linda Cunningham and taking home gourmet dinners from the new Christopher’s Take Out.In her free time, Yoanna enjoys collecting Vogues from around the world, as wellas vintage clothing, training in classical Pilates, being an advocate for alternative healing and medicines, but most of all, she loves spending quality time with her son. Most recently she has traveled across the United States providing aspiring models with knowledge on breaking into the fashion industry, grooming their appearance and polishing their catwalk strut. Sept. 11-15, Yoanna will host a 5 day Online workshop with Creative Live and Photographer MatthewJordan.Registeratwww.creativelive.com SM  

• San Marco Magazine Feature on Yoanna
  Photo by Kristia Knowles Hair and Makeup @ Kimberly Clark Salon by Shameka Wilcox Styling by The Snob @ Rula Carr

There Are So Many People Out There That Will Tell you That You Can't...What You've Got To Do Is Turn Around And Say Watch Me

Modern Mom and Lessons Learned From Industry Leading Make-Up Artists

Among the challenges of being a modern Mom, is the amount of pressure to appear as you have it all under control. Stressing over the  day to day routine  caring for the little ones and putting dinner on the table after a full day at work or being a homemaker with mad skills. The routine seems to mount when carpooling, errands, and appointments have to be kept. The idea of walking out the door half-groomed seems miraculous and the vision of being "dolled up" is a far stretch unless the babysitter arrives or Grandma & Grandpa come to the rescue. As a result, carving out the mandatory "Me Time" in combination to simplifying one's beauty routine, can bring about pure bliss. I have come to accept that I can't blast Florence+The Machine in my bathroom and lock myself up for hours sorting through eyeshadow palettes or mixing up lipsticks from their tubes with spatulas and concocting the perfect coral-red shade. Here are 6 steps that I swear by:


 1) Cleanse face with a mild facial soap and follow with Lancome's Tonique Eclat Clarifying Exfoliating Toner, finishing with non-comedogenic moisturizer like HydraMax by Chanel.
 2) Curl lashes before adding 2 -3 coats of my favorite mascara, Chanel & Maybelline (found in every Makeup Artist's kit) layered cleaning up smudges with a wet q-tip.
 3) Brushing up eyebrows with a transparent brow gel and getting brows threaded every 6 weeks.
 4) Bronzer on the face is perfect to mimic a glow. My selects are Guerlian Terracotta (kind  of a splurge) so if your trying to stay in budget  try L'Oreal Glam Bronze Dual Pressed Powder applied in a shape of the number 3 left to right, add a touch of blush to give the look of fertility.
 5) Apply a nude lipstick Myth by MAC or  Chelsea Girls by Nars
 6) Add a spritz of a perfume changing things up during seasons. During Winter,  I love Diptyque Paris Fragrances. In the Suummertime  try Chantecaille Frangrances, but for the  Fall  I swear by Tocca or Creed 's line.

Nuggets of Knowledge and Personal Favorite Quotes

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Too Many Girl's Want Attention , But Not Enough Want Respect

"You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” -Maya Angelou 

That's why you have to be careful with whom you share 
your blessings and your dreams, because some folk can't 
handle seeing you blessed... Maya Angelou

Nothing is impossible, the word itself says 'I'm possible'! -Audrey Hepburn

"Attitude is a little thing that makes a big difference." -Winston Churchill

"Always continue the climb. It is possible for you to do whatever you choose, if you first get to know who you are and are willing to work with a power that is greater than ourselves to do it."- Ella Wheeler Wilcox

“At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” — Albert Schweitzer

"I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life." John 8:12

Despite the Ego we are truly equal with one another especially at our birth and our death.

"Slightly Addicted" Movies and Rediscovering Long Time Favorites

I think about movies alot. When it comes to free time, I look forward at the chance of watching a fantastic feature. The best part is the escapism because you're away from the realities of life and it gives you a brief moment to forget. Oh, and all the latest ways to rent makes it easier to catch up on old favorites and watch the latest Oscar surprises.

*Top Picks Old and New

New Standards and Health Guidelines for Models

It's scary to think that the models of today have gotten skinner and younger. Shrinking right before our very eyes. It can't keep going on like this. It's just not right. Eager to see the changes and giving the girls a break.

“The CFDA remains deeply committed to our message of Health As Beauty and Diversity during Fashion Week and throughout the year. Fashion Week has become a powerful voice which reaches millions of people across the globe and we should not underestimate the consequences of the messages that we send.We have received pledges from all the top modeling agencies – including DNA, Elite, Ford, IMG, Marilyn, New York, Next, One, Supreme, Trump, Wilhelmina, and Women – that they will not send out any models under the age of 16 for shows.Our newly launched Ambassador Program will continue this season with veteran models from DNA, IMG, Marilyn, Next, and Women providing advice and support to up-and-coming models.We each have the power to impact the lives of women. Together, we can let the world know that diversity and Health Is Beauty are what we stand for.”

Current Guidelines:

• Educate the industry to identify the early warning signs in an individual at risk of developing an eating disorder.

• Encourage models who may have an eating disorder to seek professional help in order to continue modeling. And models who are receiving professional help for an eating disorder should not continue modeling without that professional’s approval.

• Develop workshops for the industry (including models and their families) on the nature of eating disorders, how they arise, how we identify and treat them, and complications if they are untreated.

• Support the well-being of younger individuals by not hiring models under the age of sixteen for runway shows; not allowing models under the age of eighteen to work past midnight at fittings or shoots; checking IDs to ensure that models are the appropriate age; providing regular breaks and rest. Consult the applicable labor laws found at www.labor.state.ny.us when working with models under sixteen.

• Supply healthy meals, snacks, and water backstage and at shoots and provide nutrition and fitness education.• *Promote a healthy backstage environment by raising the awareness of the impact of smoking and tobacco-related disease among women, ensuring a smoke-free environment, and address underage drinking by prohibiting alcohol.

So AWESOME!

XXOO,

Yoanna